Adakah Pasar Awam Basah Penting Kepada Pengguna Di Kawasan Bandar Lembah Klang? Analisis Faktor
Relevance of Wet Public Markets in the Klang Valley Area: Analysis of Factors Affecting Consumers
DOI:
https://doi.org/10.33102/sainsinsani.vol10no2.817Keywords:
Analisis faktor,kerajaan, Lembah Klang, pasar awam basah, pengguna, permintaanAbstract
Pasar awam basah dilihat masih utuh di tengah-tengah lambakan kewujudan pelbagai pasar moden terutama sekali di kawasan bandar. Justeru, kajian ini bertujuan untuk mengenalpasti faktor yang mempengaruhi pengguna untuk terus membeli barangan di pasar awam basah. Pengumpulan maklumat dibuat menerusi agihan soal selidik kepada reponden dewasa yang menetap di kawasan Lembah Klang dan berpengalaman membeli barangan di pasar awam basah sekitar Lembah Klang. Data yang diperolehi dianalisis menggunakan analisis faktor. Didapati faktor sikap dan layanan peniaga, harga serta kesegaran lebih dominan mempengaruhi pengguna untuk pergi ke pasar awam basah. Rentetan itu, pasar awam basah perlu diperkukuhkan lagi agar ia kekal releven dan penting dalam membekalkan barangan yang dapat memenuhi keperluan dan kehendak pengguna.
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Copyright (c) 2025 Adlin Nur Sofiya Ridzuan, Muhammad Izrin Mazlan, Norain Mod Asri, Azrina Abdullah AL-Hadi, Norshamliza Chamhuri (Author)
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