Menangani Ketaksamaan Gender dalam Keusahawanan: Cabaran Usahawan Wanita dari Kumpulan Berpendapatan Rendah (B40)

Addressing Gender Inequality in Entrepreneurship: Challenges of Women Entrepreneurs from Low-Income Groups (B40)

Authors

  • Nurul Hidayana Mohd Noor Fakulti Sains Pentadbiran dan Pengajian Polisi, Universiti Teknologi MARA, 73000 Seremban, Negeri Sembilan, Malaysia https://orcid.org/0000-0003-2262-2524
  • Noralina Omar Jabatan Pentadbiran dan Keadilan Sosial, Universiti Malaya, 50603 Kuala Lumpur, Malaysia https://orcid.org/0000-0002-5702-6696

Keywords:

Cabaran, Gender, Kualitatif, Pendapatan Rendah, Usahawan Wanita

Abstract

Abstrak: Keusahawanan mampan mempunyai implikasi yang positif terhadap Agenda 2030 Pertubuhan Bangsa-Bangsa Bersatu (PBB) dan 17 Matlamat Pembangunan Mampan. Daripada 17 matlamat ini, matlamat lima iaitu kesaksamaan jantina, mempunyai kaitan langsung dengan keusahawanan wanita dimana ia memfokuskan pada hak sama rata untuk wanita dalam sumber ekonomi. Keusahawanan adalah teras pembangunan ekonomi. Pada masa kini wanita adalah kuasa ekonomi yang sedang berkembang. Oleh kerana persekitaran yang berubah, kini kaum lelaki mudah menerima konsep keusahawanan wanita. Penyelidikan tentang keusahawanan wanita adalah penting bukan sahaja dalam mencipta pengetahuan baharu dalam bidang keusahawanan tetapi juga untuk menggalakkan keusahawanan wanita dan kesaksamaan jantina. Usaha menggalakkan dan mempromosikan usahawan wanita adalah penting untuk mendedahkan cabaran yang mereka hadapi.  Oleh itu, tujuan kajian ini adalah untuk mengetahui cabaran keusahawanan wanita B40. Kajian ini menggunakan metodologi penyelidikan kualitatif dengan menjalankan temu bual separa berstruktur bersama 15 usahawan wanita B40 telah dijalankan. Temu bual ditranskripsikan dan data dianalisis menggunakan analisis tematik. Dapatan kajian mendapati bahawa peserta berhadapan dengan pelbagai cabaran meliputi kekurangan bantuan kewangan, kesukaran memilih lokasi, masalah berkaitan pengurusan pelanggan, masalah pemasaran, masalah penghantaran produk jualan, dan persaingan sengit. Penyelidikan ini menyumbang kepada literatur tentang keusahawanan wanita secara amnya dan khususnya kepada literatur tentang cabaran yang dihadapi usahawan wanita dari perspektif ekonomi negara yang sedang membangun. Kajian ini juga boleh menyumbang secara praktikal kepada pihak berkepentingan iaitu Kementerian Pembangunan Usahawan dan Koperasi (KUSKOP), agensi kerajaan, institusi pendidikan, badan swasta, dan badan bukan kerajaan dalam membantu merangka pelan dan strategi pembangunan usahawan wanita dari kelompok B40.

 

Abstract: Sustainable entrepreneurship has positive implications for the 2030 United Nations (UN) Agenda and the 17 Sustainable Development Goals. Of these 17 goals, goal 5, which is gender equality, has a direct relationship with women's entrepreneurship where it focuses on equal rights for women in economic resources. Entrepreneurship is the core of economic development. Nowadays women are a growing economic force. Due to the changing environment, now men easily accept the concept of female entrepreneurship. Research on women's entrepreneurship is important not only in creating new knowledge in the field of entrepreneurship but also in promoting women's entrepreneurship and gender equality. In encouraging and promoting women entrepreneurs, it is important to reveal the challenges they face. Therefore, the purpose of this study is to find out the entrepreneurial challenges of B40 women. Using qualitative research methodology, semi-structured interviews with 15 B40 female entrepreneurs were conducted. The interviews were transcribed, and the data analyzed using thematic analysis. The findings of the study found that the participants were faced various challenges including lack of financial assistance, difficulty in choosing a location, problems related to customer management, marketing problems, product delivery problems, and shift competition. This research contributes to the literature on women's entrepreneurship in general and specifically to the literature on the challenges faced by women entrepreneurs from the perspective of developing country economies. This study can also practically contribute to stakeholders, namely the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), government agencies, educational institutions, private bodies, and non-governmental organisations in helping to formulate plans and strategies for the development of women entrepreneurs from the B40 group.

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Published

2024-05-31
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How to Cite

Mohd Noor, N. H., & Omar, N. (2024). Menangani Ketaksamaan Gender dalam Keusahawanan: Cabaran Usahawan Wanita dari Kumpulan Berpendapatan Rendah (B40): Addressing Gender Inequality in Entrepreneurship: Challenges of Women Entrepreneurs from Low-Income Groups (B40). Sains Insani, 9(1), 34-46. Retrieved from https://sainsinsani.usim.edu.my/index.php/sainsinsani/article/view/615
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