Dari Downloading Ke Uploading: Penggunaan Media Sosial Dalam Kalangan Pekebun Kecil Sawit
From Downloading to Uploading: The Use of Social Media Among Oil Palm Smallholder Farmers
DOI:
https://doi.org/10.33102/sainsinsani.vol11no1.864Keywords:
media sosial, pekebun kecil, kelapa sawit, komunikasi, pemasaranAbstract
Kajian ini bertujuan untuk meneroka penggunaan media sosial dalam kalangan pekebun kecil kelapa sawit di Malaysia, khususnya yang berkait dengan aktiviti muat turun maklumat dan muat naik maklumat di media sosial. Justeru, kaedah kualitatif menerusi temubual dengan pekebun kecil dilakukan. Data temubual dirakam, ditranskripsikan dan dianalisis secara tematik. Dapatan menunjukkan bahawa media sosial menjadi saluran penting bagi perkongsian maklumat, promosi hasil tanaman, serta membina keyakinan dan reputasi dalam kalangan rakan sebidang dan pihak berkepentingan. Penggunaan aktif platform seperti Facebook dan WhatsApp membolehkan pekebun kecil menghubungi pembeli secara langsung, menjadi sumber rujukan, serta memberi inspirasi kepada komuniti lain. Walaupun terdapat halangan seperti perbezaan tahap kemahiran dan akses teknologi, media sosial telah memberi banyak manfaat kepada mereka. Rentetan itu, sokongan dan pendedahan berterusan harus diberikan bagi menggalakkan lebih ramai pekebun kecil memanfaatkan media sosial secara berkesan.
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Copyright (c) 2026 Norain Mod Asri, Azrina Abdullah AL-Hadi, Norshamliza Chamhuri, Siti Alqaeda Sulaiman
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