Puspanathan , C. A. ., E. Yi Wen, L. . Ke Ni, L. . Tze Hui, and L. . Xue Yee. “The Role of Integrated Marketing Communication On Consumer Decision-Making Process: Peranan Komunikasi Pemasaran Bersepadu Terhadap Proses Membuat Keputusan Pelanggan ”. Sains Insani, vol. 6, no. 1, June 2021, pp. 173-84, doi:10.33102/sainsinsani.vol6no1.210.