Md Arifin, Farid Arifin, and Kamisah Osman. “Transformation of Customer Satisfaction Assessment through AI Integration in Enhancing Service Quality: Transformasi Penilaian Kepuasan Pelanggan Dengan Integrasi AI Dalam Meningkatkan Kualiti Perkhidmatan”. Sains Insani, vol. 10, no. 2, Nov. 2025, pp. 154-61, doi:10.33102/sainsinsani.vol10no2.832.