Puspanathan , C. A. ., Yi Wen, E., Ke Ni, L. ., Tze Hui, L. . and Xue Yee, L. . (2021) “The Role of Integrated Marketing Communication On Consumer Decision-Making Process: Peranan Komunikasi Pemasaran Bersepadu terhadap Proses Membuat Keputusan Pelanggan ”, Sains Insani, 6(1), pp. 173-184. doi: 10.33102/sainsinsani.vol6no1.210.