Puspanathan, C. A., Jasmin, N. Z., Balwant Singh, N. S., Lim, S. S. and Simon, S. (2020) “The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer’s Intentions to Purchase in Perak: Ciri-Ciri Berpengaruh Perletakan Jenama Terhadap Niat Pembelian Pengguna dalam Kalangan Orang Muda di Perak”, Sains Insani, 5(1), pp. 22-33. doi: 10.33102/sainsinsani.vol5no1.126.