PUSPANATHAN, C. A.; JASMIN, N. Z.; BALWANT SINGH, N. S.; LIM, S. S.; SIMON, S. The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer’s Intentions to Purchase in Perak: Ciri-Ciri Berpengaruh Perletakan Jenama Terhadap Niat Pembelian Pengguna dalam Kalangan Orang Muda di Perak. Sains Insani, v. 5, n. 1, p. 22-33, 31 May 2020.