MD ARIFIN, Farid Arifin; OSMAN, Kamisah. Transformation of Customer Satisfaction Assessment through AI Integration in Enhancing Service Quality: Transformasi Penilaian Kepuasan Pelanggan Dengan Integrasi AI dalam Meningkatkan Kualiti Perkhidmatan. Sains Insani, [S. l.], v. 10, n. 2, p. 154–161, 2025. DOI: 10.33102/sainsinsani.vol10no2.832. Disponível em: https://sainsinsani.usim.edu.my/index.php/sainsinsani/article/view/832. Acesso em: 30 jan. 2026.